Editorial writing from London’s master-carpenter-led refurbishment studio. Honest answers to the questions clients ask before commissioning the work — about timelines, conservation rules, materials, the realities of building inside a Prime London property. Written by the people on the tools.
The brief our clients arrive with is rarely the brief they leave with. Between the first conversation and the signed-off handover sit dozens of decisions about materials, scope, timelines, consents and constraints — and the answers to most of them are not what showroom copy implies.
The Journal is where we write the answers honestly. How long a kitchen refurbishment actually takes. What listed-building consent really means in Belgravia. Why a herringbone floor behaves differently from a chevron one. What a side-return extension costs in time, even before it costs in money. Notes from inside the work, written by the carpenters doing it — not by a marketing team trying to sell it.
If you are researching a refurbishment, this is the writing we wish had been available when our clients first looked.
Our writing follows the same shape as our work — service-led, area-aware, and always grounded in the practical realities of London period buildings.
How long projects actually take, what stretches them, what compresses them honestly, and how to plan a refurbishment around a non-negotiable deadline.
What you can and cannot change in a Prime London listed property, how consent processes work in practice, and where the friction lives across RBKC, Westminster and Camden.
Stone selection, flooring patterns, cabinetry construction, joinery detail. Why certain choices belong in certain buildings — and why some specifications cost twice when chosen badly.
The structural realities of opening up a London terraced ground floor. What drives the cost, what drives the programme, and where party-wall, planning and building-control timelines interact.
Editorial writing tied to specific Prime London neighbourhoods — the housing stock, the freeholders, the conservation rules, the access constraints that shape the brief.
Founder-led editorial. What a master carpenter actually does on a London refurbishment, why founder accountability matters, and what we have learned across hundreds of projects.
If you are ready to move from research to a conversation, our service pages set out exactly what we do and how we do it.
Igor will arrange a free consultation at your London property within 48 hours. No obligation, no pressure — just an honest conversation about scope, materials and what is possible inside the building you have.