A wood floor is the most visually dominant surface in any room. It deserves to be specified, prepared, fitted and finished by people who treat it as joinery — not by a sub-contractor working to a tile-fitting deadline. ProCraft installs herringbone, chevron, parquet and wide-board flooring across London and the South East. Engineered or solid. Supplied or client-specified. Always laid to the standard of furniture, never of carpet.
The hardest part of laying a parquet floor is invisible by the time anyone walks on it. The grid lines have to be set out in dead alignment with the room's geometry. Border perimeters have to be planned so the cut blocks at the walls aren't ugly slivers. Subfloors have to be flat to within 3mm over a 2m straight edge — or the floor will feel hollow, creak, or telegraph imperfections through the finish.
Most flooring sub-contractors install patterned floors fast. They are paid by the square metre and the next job is waiting. ProCraft does not. We treat a herringbone or chevron installation as a piece of bespoke joinery — set out properly, dry-laid before fixing, and finished to a standard you would expect from cabinetry.
This is why our floors look right from the moment you enter a room. The pattern reads where the eye expects it. The borders frame the field properly. The finish is even. The boards meet the skirtings cleanly. Five years on, the floor still looks the way it did at handover.
Whether you're laying a single drawing room floor or relaying every room in a house, the same principles apply. Subfloor first. Set-out second. Pattern third. Finish last.
The classic English parquet pattern. Engineered or solid, oak or walnut, smoked or natural. Block sizes from 70×280mm to 120×600mm, with or without a contrasting border.
The more formal cousin of herringbone. Blocks cut at 45° to form continuous unbroken V-shapes. Available in oak, walnut and ash. A signature look in Mayfair and Belgravia drawing rooms.
Hand-assembled square panels with mitred borders and a marquetry centre. The most demanding parquet pattern in the trade — and the most beautiful when laid correctly.
Engineered boards from 180mm to 320mm wide, in lengths up to 3m. Brushed, smoked, hand-scraped, oiled or lacquered finishes. The contemporary alternative to traditional patterns.
Single, double and triple borders. Brass inlays. Contrasting timbers for thresholds and fireplace surrounds. The detail that separates a fitted floor from a designed one.
Sanding and refinishing existing parquet, repairing damaged blocks, re-staining and re-oiling. We can often save a floor that other contractors would write off.
A wood floor is a 20-year decision. These are the choices that matter — and the way ProCraft approaches each one.
No surprises. No hidden costs. No excuses.
Igor visits, measures the rooms, checks the subfloor and reviews timber samples and finish options with you. No charge, no obligation.
An itemised written quotation: materials, labour, subfloor prep, finish, underlay, accessories. Every line broken out.
Subfloor prepared and acclimatisation period observed. Pattern set out and dry-laid. Boards fixed, finished and inspected. Daily progress photographs.
A joint inspection at handover. Care and maintenance guidance provided. Any snags resolved before sign-off.
We install premium flooring within a 2-hour radius of central London — from Prime Central neighbourhoods to the Home Counties.
Real reviews from ProCraft clients in Windsor and Surrey. Further verified reviews available on request.
I’ve hired Igor to do the flooring in my kitchen and I can assure this has been one of the best decisions I made. My kitchen now looks immaculate and I couldn’t be happier with ProCraft’s services. Fast, reliable and delivers quality to your needs. Very well recommended.
We needed help with repairs after a water leak. Igor came back to me quickly with a quote and completed the job that weekend. Would highly recommend.
Herringbone uses rectangular blocks laid at 90° to one another, creating a zig-zag with cut steps along each row. Chevron uses blocks with the ends cut at 45°, so the pattern forms continuous unbroken V-shapes. Chevron is more difficult to manufacture and install, and tends to feel more formal — herringbone is the classic English parquet pattern.
Yes. Engineered wood is suitable for both wet and electric underfloor heating, provided the system is commissioned correctly and the boards are acclimatised. Solid wood is generally not recommended over UFH due to dimensional movement. Surface temperature should be capped at 27°C throughout the floor's life.
A typical room takes 2 to 4 days to install, depending on subfloor preparation and pattern complexity. A whole-house installation usually runs 5 to 10 working days. Herringbone and chevron take longer than straight plank.
Both options are available. We work directly with premium UK and European suppliers and pass trade pricing on, or we install client-supplied wood from any reputable supplier. Many of our clients arrive with samples from Element7, The Solid Wood Flooring Company, Havwoods or similar.
Yes. We sand, repair and refinish existing parquet floors — including replacing damaged blocks and re-staining to a new colour. We can often save a floor that other contractors would advise replacing.
Yes. ProCraft Refurbishment Ltd is VAT-registered with HMRC. Our VAT registration number is 514 370 907 and standard 20% VAT applies to domestic refurbishment work. Every quotation and invoice is itemised in full.
Many of our flooring clients are also re-doing kitchens, joinery or full property refurbishments. We can deliver any single service or manage the whole programme.
Igor will arrange a free consultation at your property within 48 hours. No obligation, no pressure.