Chevron, herringbone, parquet and wide-plank hardwood, installed by master carpenters across W1J, W1K and W1S. Floors detailed to the standard a Mayfair Georgian townhouse or Grosvenor Estate apartment quietly demands.
The housing stock between Park Lane and Berkeley Square is unusually high in specification: Georgian and early-Victorian townhouses with original cornicing and panelling, Edwardian mansion blocks under Grosvenor Estate or Crown Estate freehold, and the mews houses tucked behind Mount Street and South Audley Street. The materials, the detailing and the tolerance for compromise are not the same as elsewhere.
The Mayfair brief is almost always herringbone, chevron or restored parquet in the principal rooms — and wide-plank engineered oak where the proportions allow. Most projects require listed-building consent or freeholder sign-off, and an acoustic build-up that satisfies whoever holds the freehold.
This is the work we do. We prepare the sub-floor without short-cuts. We acclimatise the timber on site before laying a single board. The pattern is set out from the geometry of the actual room. The carpenters laying the floor are the same ones who measured it.
Every flooring installation we deliver in Mayfair is end-to-end. One team. One point of contact. One standard.
Measured survey, sub-floor moisture readings, acoustic build-up review and species selection appropriate to the room, the light and the rest of the interior.
Levelling, structural ply overlay where required, moisture barrier and acoustic underlay specified to mansion-block or freeholder requirements.
Chevron, herringbone, single-direction parquet and wide-plank set out from the actual room geometry — not the doorway, not the longest wall.
Solid oak, walnut, smoked oak, prime grade engineered boards. Sourced from established UK and European suppliers, acclimatised on site for 5 to 7 days.
Borders, thresholds, scotia, bespoke transition strips and skirting reinstatement, finished by hand to a level you cannot reproduce with off-the-shelf trim packs.
Hardwax-oil or lacquer finish applied to specification, with full protection of adjacent rooms and skirting. Final walk-through and snag list signed off personally before handover.
A premium hardwood floor in a Mayfair Georgian townhouse is not the same brief as the same floor in a new-build apartment. The variables that matter are different: original joists and suspended timber sub-floors, listed-building consent, Grosvenor Estate and Crown Estate freeholder approvals, mansion-block acoustic specifications.
We have laid floors across W1J, W1K and W1S long enough to know what those variables are, where they cause failure if ignored, and how to design around them. Sub-floor preparation, acclimatisation timing, pattern set-out and freeholder approvals are all factored in at quote stage, not discovered mid-project.
Real reviews from ProCraft clients in Surrey and Windsor. Further verified reviews available on request.
I’ve hired Igor to do the flooring in my kitchen and I can assure this has been one of the best decisions I made. My kitchen now looks immaculate and I couldn’t be happier with ProCraft’s services. Fast, reliable and delivers quality to your needs. Very well recommended.
We needed help with repairs after a water leak. Igor came back to me quickly with a quote and completed the job that weekend. Would highly recommend.
Many of our Mayfair clients commission us for the surrounding work too — kitchens, bathrooms, joinery, complete refurbishment. Each can be delivered alone or as part of a single programme.
If you are just outside Mayfair, we almost certainly cover you for premium flooring installation. Explore our adjacent area pages.
Igor will arrange a free consultation at your Mayfair property within 48 hours. No obligation, no pressure — just an honest conversation about species, pattern and what is possible inside the building you have.