Paint is not a coat of colour over a surface — it is the surface you actually see. A perfectly built kitchen looks ordinary if the wall behind it is patchy. A bespoke staircase loses its quality if the spindles are rough to the touch. ProCraft treats decoration as the final, visible layer of every refurbishment we deliver — and offers it as a stand-alone service to clients who want their existing rooms finished to the same standard.
Most people who are unhappy with a decorator's work were not let down by the paint — they were let down by the prep. Holes filled and not sanded flat. Caulk applied so heavily it telegraphs through the topcoat. Walls painted before they were properly cleaned, primed and stabilised. Within six months, every short-cut shows.
ProCraft does not work this way. Every wall is filled, sanded and re-sanded until it reads flat under raked light. Every join between joinery and wall is cut in by hand, not flooded with caulk. Every surface is primed with the right system for the substrate — alkali-resistant for new plaster, stain-block for water marks, bonding primer for previously oil-painted timber.
Only then does the topcoat go on. Two coats minimum, brush-laid or roller-rolled depending on the surface, with the finish carefully chosen for the room. The result is a redecoration that still looks crisp three years later — which is the only test of decorating that matters.
Whether you are repainting a single drawing room or redecorating a whole house, the same principles apply. Preparation first. Priming second. Two coats of topcoat. Cleaning down at the end of every day.
Walls, ceilings, woodwork, doors, skirtings and joinery. Brush-laid where the surface deserves it, sprayed where it suits the substrate. Farrow & Ball, Little Greene, Paint & Paper Library and Edward Bulmer.
Lime-based paints for period plaster, traditional eggshell on woodwork, oil-based finishes for grand staircases and panelling. Matched to the building, not against it.
Hand-printed papers, grasscloth, silk, lincrusta and traditional lining paper. Hung with the proper paste and dwell time, butt-jointed and pattern-matched.
Polished plaster (Marmorino, Tadelakt), limewash, decorative metallics, hand-applied glazes and bespoke colour washes. Sample boards prepared in your own light.
Sash windows, doors, soffits, fascias, render and masonry. Breathable, weather-rated coatings on properly prepared substrates. Scaffolding coordinated where needed.
Two-pack lacquer applied in our workshop or in a controlled site bay for kitchens, joinery and feature pieces. The flattest, hardest, most uniform finish available.
Decoration is the sum of dozens of small specification decisions. These are the ones that matter — and the way ProCraft approaches each one.
No surprises. No hidden costs. No excuses.
Igor visits, surveys the rooms, checks the condition of substrates and discusses colour, finish and brand. Sample boards prepared if needed.
An itemised written quotation: preparation, priming, materials, finishing, protection and making good. Every line broken out by room.
Floors and furniture protected. Surfaces fully prepared and primed. Two coats of topcoat applied properly. Daily progress photographs.
A joint inspection at handover under good light. Touch-up tins labelled and left with the client. Any snags resolved before sign-off.
We decorate within a 2-hour radius of central London — from Prime Central neighbourhoods to the Home Counties.
Real reviews from ProCraft clients in Windsor and Surrey. Further verified reviews available on request.
I’ve hired Igor to do the flooring in my kitchen and I can assure this has been one of the best decisions I made. My kitchen now looks immaculate and I couldn’t be happier with ProCraft’s services. Fast, reliable and delivers quality to your needs. Very well recommended.
We needed help with repairs after a water leak. Igor came back to me quickly with a quote and completed the job that weekend. Would highly recommend.
Full preparation is included in every quote — filling, sanding, caulking, masking, priming and protecting floors and furniture. We never quote 'paint only' work. The finish you can see is only as good as the preparation you cannot, and short-cutting the prep is the single most common reason a redecoration fails.
Farrow & Ball, Little Greene, Paint & Paper Library and Edward Bulmer for premium interiors. Mylands and Papers and Paints for specialist colours. Tikkurila and Caparol for high-traffic areas and exteriors. We are happy to use any reputable brand and will advise on the right paint system for the substrate and the room.
Yes. We can colour-match an existing paint, fabric, tile or sample to any of the major paint brands' bespoke mixing services, and we work regularly with specialist suppliers for hand-printed wallpaper, lining paper, lincrusta and grasscloth. Sample boards are prepared on site so you can see the colour in your own light before we commit.
A typical 3 to 4 bedroom house takes 2 to 4 weeks to fully redecorate, depending on the level of preparation, the number of specialist finishes and the access for ceilings and stairwells. Single rooms typically take 2 to 5 days. We schedule the work room-by-room so the property remains as usable as possible throughout.
Yes. Exterior windows, doors, soffits, fascias, render and masonry — all prepared, primed and finished with breathable, weather-rated coatings appropriate to the substrate. We can scaffold from a single platform up to a full elevation, and we work with established scaffold contractors across London.
Yes. ProCraft Refurbishment Ltd is VAT-registered with HMRC. Our VAT registration number is 514 370 907 and standard 20% VAT applies to domestic refurbishment work. Every quotation and invoice is itemised in full.
Many of our decorating clients are also re-doing kitchens, joinery or full property refurbishments. We can deliver any single service or manage the whole programme.
Igor will arrange a free consultation at your property within 48 hours. No obligation, no pressure.