Chevron, herringbone, parquet and wide-plank hardwood, installed by master carpenters across W11. Floors detailed for the pastel-fronted Victorian terraces, garden-square houses and listed townhouses around the Ladbroke and Norland estates — conservation-aware, properly prepared, laid to last.
Notting Hill’s housing stock is unusually photogenic and unusually consistent: pastel-fronted Victorian terraces around the Ladbroke and Norland estates, garden-square houses opening onto communal gardens, listed townhouses on the principal streets. Most ground floors are designed around timber, with the rear opening to the garden through tall sash doors.
The Notting Hill brief tends to be large-format and sympathetic: lift the existing flooring across the whole ground floor, prepare the sub-floor properly, and install a hardwood floor that runs from the front room through to the garden room without a forced threshold — herringbone, chevron or wide-plank engineered oak depending on the proportions.
This is the work we do. We prepare the sub-floor without short-cuts. We acclimatise the timber on site before laying a single board. The pattern is set out from the geometry of the actual room. The carpenters laying the floor are the same ones who measured it.
Every flooring installation we deliver in Notting Hill is end-to-end. One team. One point of contact. One standard.
Measured survey, sub-floor moisture readings, acoustic build-up review and species selection appropriate to the room, the light and the rest of the interior.
Levelling, structural ply overlay where required, moisture barrier and acoustic underlay specified to mansion-block or freeholder requirements.
Chevron, herringbone, single-direction parquet and wide-plank set out from the actual room geometry — not the doorway, not the longest wall.
Solid oak, walnut, smoked oak, prime grade engineered boards. Sourced from established UK and European suppliers, acclimatised on site for 5 to 7 days.
Borders, thresholds, scotia, bespoke transition strips and skirting reinstatement, finished by hand to a level you cannot reproduce with off-the-shelf trim packs.
Hardwax-oil or lacquer finish applied to specification, with full protection of adjacent rooms and skirting. Final walk-through and snag list signed off personally before handover.
A premium hardwood floor in a Notting Hill listed Victorian terrace is not the same brief as the same floor in a new-build apartment. The variables that matter are different: original joists, suspended timber sub-floors, residual moisture from below, planning constraints inside conservation areas, communal-garden party-wall sensitivities.
We have laid floors across W11 long enough to know what those variables are, where they cause failure if ignored, and how to design around them. Sub-floor preparation, acclimatisation timing, pattern set-out and freeholder approvals are all factored in at quote stage, not discovered mid-project.
Real reviews from ProCraft clients in Surrey and Windsor. Further verified reviews available on request.
I’ve hired Igor to do the flooring in my kitchen and I can assure this has been one of the best decisions I made. My kitchen now looks immaculate and I couldn’t be happier with ProCraft’s services. Fast, reliable and delivers quality to your needs. Very well recommended.
We needed help with repairs after a water leak. Igor came back to me quickly with a quote and completed the job that weekend. Would highly recommend.
Many of our Notting Hill clients commission us for the surrounding work too — kitchens, bathrooms, joinery, complete refurbishment. Each can be delivered alone or as part of a single programme.
If you are just outside Notting Hill, we almost certainly cover you for premium flooring installation. Explore our adjacent area pages.
Igor will arrange a free consultation at your Notting Hill property within 48 hours. No obligation, no pressure — just an honest conversation about species, pattern and what is possible inside the building you have.