Chevron, herringbone, parquet and wide-plank hardwood, installed by master carpenters across NW3. Floors detailed for the Georgian village houses, Arts and Crafts homes and Edwardian mansion blocks that define Hampstead — period-sympathetic, properly prepared, laid to last.
Hampstead’s housing stock is unusually varied: Georgian village houses around Church Row and Flask Walk, Victorian terraces dropping down to Belsize Park, Arts and Crafts homes around the Heath, and Edwardian mansion blocks lining Fitzjohn’s Avenue and Finchley Road. The original boards have done their work for a hundred years and more. When they are replaced, what goes back has to belong in the room.
The Hampstead brief tends to be honest and practical: lift the existing flooring across the principal rooms, prepare the sub-floor properly, and install a hardwood floor that suits the building — herringbone or chevron in formal rooms, wide-plank engineered oak in living and family spaces, with the joints, edges and thresholds detailed by hand.
This is the work we do. We prepare the sub-floor without short-cuts. We acclimatise the timber on site before laying a single board. The pattern is set out from the geometry of the actual room. The carpenters laying the floor are the same ones who measured it.
Every flooring installation we deliver in Hampstead is end-to-end. One team. One point of contact. One standard.
Measured survey, sub-floor moisture readings, acoustic build-up review and species selection appropriate to the room, the light and the rest of the interior.
Levelling, structural ply overlay where required, moisture barrier and acoustic underlay specified to mansion-block or freeholder requirements.
Chevron, herringbone, single-direction parquet and wide-plank set out from the actual room geometry — not the doorway, not the longest wall.
Solid oak, walnut, smoked oak, prime grade engineered boards. Sourced from established UK and European suppliers, acclimatised on site for 5 to 7 days.
Borders, thresholds, scotia, bespoke transition strips and skirting reinstatement, finished by hand to a level you cannot reproduce with off-the-shelf trim packs.
Hardwax-oil or lacquer finish applied to specification, with full protection of adjacent rooms and skirting. Final walk-through and snag list signed off personally before handover.
A premium hardwood floor in a Hampstead Arts and Crafts home is not the same brief as the same floor in a flat below the heath. The variables that matter are different: original joists, suspended timber sub-floors, residual moisture, conservation-area constraints, mansion-block acoustic specifications.
We have laid floors across NW3 long enough to know what those variables are, where they cause failure if ignored, and how to design around them. Sub-floor preparation, acclimatisation timing, pattern set-out and managing-agent approvals are all factored in at quote stage, not discovered mid-project.
Real reviews from ProCraft clients in Surrey and Windsor. Further verified reviews available on request.
I’ve hired Igor to do the flooring in my kitchen and I can assure this has been one of the best decisions I made. My kitchen now looks immaculate and I couldn’t be happier with ProCraft’s services. Fast, reliable and delivers quality to your needs. Very well recommended.
We needed help with repairs after a water leak. Igor came back to me quickly with a quote and completed the job that weekend. Would highly recommend.
Many of our Hampstead clients commission us for the surrounding work too — kitchens, bathrooms, joinery, complete refurbishment. Each can be delivered alone or as part of a single programme.
If you are just outside Hampstead, we almost certainly cover you for premium flooring installation. Explore our adjacent area pages.
Igor will arrange a free consultation at your Hampstead property within 48 hours. No obligation, no pressure — just an honest conversation about species, pattern and what is possible inside the building you have.